When examining the global investment landscape, a common question arises: Should we focus on developed markets, such as the U.S. and Europe, or emerging markets, including India, Brazil, and South Africa? If emerging markets grow, does that mean developed ones will struggle?
The short answer: both can do well, and both have a place in a balanced portfolio.
Why Emerging Markets Are Attracting Attention
Emerging markets (EM) are countries that are still developing but often growing faster than mature economies. Here’s why they’re on investors’ radar right now:
- Faster economic growth – On average, emerging markets are expected to grow more than double the pace of developed countries over the next year.
- Weaker U.S. dollar – A softer dollar makes it easier for emerging economies to borrow and trade, which tends to boost their stock markets.
- Attractive pricing – Shares in emerging markets are trading at lower valuations compared to developed markets, meaning investors can buy growth at a more reasonable price.
In simple terms, emerging markets currently offer a mix of growth and value that is hard to ignore.
Why Developed Markets Still Matter
Developed markets (DM), like the U.S., Europe, and Japan, might not grow as quickly, but they bring other strengths:
- Stability – These markets have more established businesses, reliable regulation, and stronger financial systems.
- Income – Investors often get higher dividend payouts, which provide steady income.
- Opportunities in overlooked areas – Smaller companies and value stocks in developed markets are trading at attractive levels and could surprise with strong performance if conditions improve.
So, while EM may be the “headline story,” DM remains the foundation of most portfolios.
Do We Have to Choose One?
Not at all. The growth of emerging markets does not come at the expense of developed markets. They tend to move in cycles, sometimes with EM leading and sometimes with DM leading. For investors, the best approach is not to choose between developed and emerging markets, but to hold both. Emerging markets can provide the extra growth boost, while developed markets add stability and resilience to the portfolio.
What This Means for Your Portfolio
Over the next 12 months, emerging markets could deliver stronger returns, supported by faster growth and attractive valuations, while developed markets continue to offer opportunities, particularly in international value stocks and smaller companies that investors have overlooked. The key is balance: by holding both, you can tap into the growth potential of emerging markets while relying on the stability and resilience of developed ones.
Final Thought
In today’s interconnected world, growth isn’t a zero-sum game. Both developed and emerging markets can deliver positive returns — they just do so for different reasons. A well-diversified portfolio lets you benefit from both, keeping your investments positioned for opportunity while managing risk.
Written by Sigrid

